Virgin Atlantic is delighted to be relaunching services between London Heathrow and Dubai, as the airline continues to capitalise on pent up demand for premium travel and grow its route network. The four times a week service will operate seasonally from October through to March, capitalising on sunny winter breaks for sunshine hungry Brits.

The airline expects the new route to be hit with leisure customers and aims to capture the increased demand for premium winter sun getaways. The year-round warm weather with just a three-hour time difference is set to appeal to couples and families alike. The relaunch of the popular route will complement Virgin Atlantic’s two other newly announced premium destinations - the Maldives and Turks and Caicos.

The route will commence on 28 October, operating on the airline’s 787-9 aircraft boasting 31 Upper Class, 35 Premium and 192 Economy Delight, Classic and Light seats. The new service will offer seamless connections and a consistent long haul onboard experience for those customers connecting from Dubai via London Heathrow to destinations throughout North America across both the Virgin Atlantic and Delta networks, including New York, Seattle, Las Vegas, Los Angeles and San Francisco. As well as flying customers, Virgin Atlantic will offer 20 tonnes of cargo capacity on each flight. This fast cargo service will offer new opportunities for companies looking to export and import goods such as fresh produce and high tech products between the Middle East and prime markets in the UK and US.