As the only major airline headquartered on the West Coast, Alaska Airlines is blazing a new path for travel with the debut of Flight Pass, an innovative, subscription-based travel offering that takes value and flexibility to the next level.

Available starting today, Flight Pass members can fly up to 24 roundtrip flights a year to the most popular routes within California, as well as nonstop service from California airports to Reno, Phoenix and Las Vegas, for a fixed monthly rate. With annual plans starting at $49 per month, this new way to fly allows travelers to lock in main cabin deals for a full year and rewards subscribers with lower than average fares on eligible flights.

Flight Pass subscribers can choose between two annual plans – based on the best value or most flexibility – that differ only in the length of the required advanced booking time. Subscribers will receive credits deposited monthly or bi-monthly into their Flight Pass account, to be redeemed for 6, 12 or 24 nonstop trips a year to eligible destinations. Flyers are still required to pay applicable government taxes and airport fees on each flight, in addition to the monthly subscription fee and nominal fare (most flights the fare is only $0.01).