“No one believed that a start-up airline in 2000 could survive 20 months, much less 20 years,” said Robin Hayes, chief executive officer, JetBlue. “But JetBlue proved that taking care of people and bringing low fares to the market could not only be a viable business model but could also completely disrupt an industry. Others have tried to imitate JetBlue but no one has ever successfully copied our 23,000 crewmembers and the incredible culture that they’ve built.”